Shubham Dental Clinic
Shubham Dental Clinic is a renowned dental care provider based in Meerut. They have been providing exceptional dental services for over a decade, offering a wide range of treatments and procedures, including general dentistry, cosmetic dentistry, orthodontics, and more.
Challenge
Shubham Dental Clinic struggled to attract new patients locally. The client recognized the need to embrace digital marketing strategies to enhance its reach and boost customer queries and footfall from individuals living within a 4-8 km radius.
Our Solution
Branding:
Defined clinic brand identity (mission and vision statement, creating a customer persona, competitor analysis, and unique selling positioning)
Social Media Marketing:
We did extensive research on content strategy (mix of educational content, promotional offers, client testimonials, etc), and created a content calendar with details information such as graphic text, post captions, hashtags, etc
Once we have a defined content calendar we can automate the post-schedule at regular intervals to engage with potential patients
Google My Business:
We optimized their Google My Business (GMB) profile by adding service or treatment-related keywords and optimized information to increase local exposure to the practice
We focused on boosting their practice by posting regular updates about the clinic, service, and any offers with highly intensive keywords like best dental clinic in {location}, best dentist near me, top dentist in {location}
We have developed a simple yet effective strategy to consistently get patient reviews to enhance the clinic’s online reputation
Results
- 77% Increase in Customer Queries
- Patient inquiries through GMB increased by 82%
- 118% Increase in Google Organic Search Clicks
- 43% increase in appointment booking