Ortho & Neuro Physiotherapy
Ortho & Neuro Physiotherapy Clinic is a leading physiotherapy clinic based in Kolkata that offers specialized treatments for orthopedic and neurological conditions. They provide personalized care and have a team of skilled physiotherapists with extensive experience in their respective fields.
Challenge
The clinic was using traditional methods, such as print ads and word-of-mouth referrals, which were insufficient to gain a competitive edge in the digital era. The client recognized the need to embrace digital marketing strategies to expand their reach, increase patient bookings, and enhance customer satisfaction.
Our Solution
Social Media Marketing:
We have optimized the client’s social media pages with high-quality cover photos, profile pictures, and well-crafted bio
We did extensive research on content strategy (mix of educational content, promotional offers, client testimonials, etc), and created a content calendar with details information such as graphic text, post captions, hashtags, etc
Once we have a defined content calendar we can automate the post-schedule at regular intervals to engage with potential patients
Google My Business Optimization:
We optimized the clinic’s Google My Business listing with updated contact information, attractive photos, and positive reviews.
We have simplified the review process so clients can leave reviews to improve credibility and boost the listing’s visibility.
Search Engine Optimization (SEO):
We conducted an extensive on-page and off-page SEO analysis and implemented strategies to enhance the clinic’s organic search rankings. This included optimizing meta tags, creating engaging content, and building high-quality backlinks.
Results
- 86% Increase in Calls from Google My Business
- 63% Increase in Organic Traffic
- 48% increase in appointment booking
- Brand reach increase to 369% for Facebook and 287% for Instagram within one month