Ortho & Neuro Physiotherapy

Mediseba Healthcare Limited is one of the best healthcare facilities in Kolkata. They offer pathological, radiological, and multi-super specialty polyclinic services along with blood collection facilities.

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Challenge

Mediseba Healthcare Limited offers pathology and radiological tests at a very affordable price compared to their competitors, still, they were struggling to generate queries for their services regularly. They want to sell their packages on volume.

Our Solution

Social Media Marketing –

We did extensive research on their competitors and figured out what type of content are people getting engaged with, based on that we created different creatives and showcased the benefits of conducting tests at Mediseba.

Facebook Ads Campaign-

We launched with engagement campaign first to engage with potential customers, later we launched lead generation campaigns with a direct call and WhatsApp messaging.

Results

  • Lead gen via Facebook increased by 58% 
  • Paid ad conversion improved by 33% 
  • The average CPC reduced from rs70 to Rs 33 
  • 77% increase in FB page likes & 63% increase in Instagram followers