5 Effective Digital Marketing strategies for Dentist or Dental Clinic

Dentist play an important role in taking care of our dental and oral health. Dentist can earn good money from private practice or clinic. However, there is a huge competition among dentists, you will find many dental clinics with a span of few kilometres in a city.

So, how are you going to stand out from your competitor and attract more patients? Whether you have an existing clinic or starting a new clinic from scratch you need a proper marketing strategy to build a brand and reach more patients.

Here are 5 digital marketing ideas for dentist or dental clinic, these are very effective provided you implemented and executed them strategically.

Having a high-quality website for your dental practice or clinic create a positive first impression among patients, and bring so many opportunities for growth and increased visibility of your brand. A well-designed website can help you to achieve many business objectives. It allows patients to check what services are you offering, showcase patient success stories and testimonials, book an online appointment, insurance and bill payment options etc.

Here are some key features that you can include in your website to make a great dental practice website.

Dedicated Page for Treatment/Service

Include all the services or treatments you are offering at your clinic. A well optimised page for each service helps you in search engine optimisation, when someone looking for dental implant service in your area, your page will be showing up in search result.

Dentist Bios

You can include your education, experience and highlight your specialisation like oral and maxillofacial surgery. If there are many dentists associated with your clinic, you can create a separate profile for respective dentist.

Patient Reviews/Testimonials

As per stats, 72% people won’t take action until they read reviews, 15% of users don’t trust businesses that don’t have reviews. It is very important to include patient reviews or testimonials in your website, adding online reviews helps your practice to attract more patients.

Online Appointment Booking

Adding online appointment booking option allows patients to book appointments at their convenience, and it will work 24/7 for you.

Before and After Photo Galleries

Visual images easily grab people’s attention, include before and after photo galleries in your website shows the result of your treatment, it helps people to build trust on your dental practice and opt for your service.

Search engine optimisation for dentist or Dental SEO is the process of making your dental practice website appear top in search engine results. For example, when someone search in Google “best paediatric dentist near me” or “root canal services in Boston”, with an effective dental SEO strategy your practice appear top on the search patient will visit your website and book an appointment.

If you want potential patients to fid your dental practice online, consider integrating search engine optimisation in your digital marketing strategy.

Consider following points in your dental SEO strategy:

Create a Google my Business Listing for your Practice

Best way to increase traffic for your dental practice is through local SEO, you can create a business profile on Google My Business. When people searching for a dentist in their area, if your business is listed in Google My Business (GMB) and well optimised, it will appear in their search, first they will look into your GMB profile then visit your website for more details.

Make sure you claim your GMB profile, and fill out all the required information like name, address, phone number, list of services, photos, and online review.

Find the Right Keywords for your Dental Practice

The basis of any good dental SEO strategy is to find the right keywords. You need to do proper research to find the right keywords to target though your website. For your website, you can focus on find keywords for your home page, service page or other landing page.

When you are doing keyword research ensued you are including both location specific keywords (example- “dental implant service in Atlanta”) and user intent keywords (example- “cost of root canal treatment”).

Optimise your Keywords

Once you have a list of keywords, it’s time to actually optimise your content for these keywords. Using the right keywords, you can increase organic traffic to your website or your practice appear top in search. You can incorporate these keywords in your landing page, title or subtitle of your blog post.

Adding Genuine Patient Review

When people searching for a local dentist, one of the important criteria’s for selecting a dentist is online review and testimonials of existing patients. So, getting review and rating from patient is important part of your dental SEO strategy. More positive reviews attract more patients and build confidence among your prospective patients.

Content marketing is a strategy that allows dental clinic or practice to use content to inform and educate your potential patients about your business and nurture relationship with them. As a dentist you can create quality content in different formats like blog post, social media post, email, video etc, and publish it on various social media channels to create brand awareness.

Content marketing helps dentists to attract more patients by sharing useful content. It can act as a lead magnet to generate quality leads who are actually looking for your service. There are several benefits of content marketing for dentist.

Target the Right Audience

An effective content marketing strategy can help dental practice or clinic to reach the right audience. For example, you can create a blog post on root canal treatment and includes relevant keywords to attract patient who are looking for root canal treatment.

Build an Authority

Content marketing will help you to become an authority in your field by sharing informative content and displayed your knowledge. If you do it consistently over a period of time, you will build credibility for your business and gain consumer confidence.

Boost your Dental Search Engine Optimisation (SEO)

With right content marketing strategy, you can boost your dental SEO.  To rank higher on Google search and gain online visibility you need to create quality content.

Build Relationship with Patients

In addition, with the content marketing you can keep in touch with your existing patients informed and educate them about your new service or any offer.

You need to create different types of dental content for your content marketing. Here are some content marketing ideas for dentist or dental practice.

Website

Create a website for your dental practice and list all the dental treatments or services you are offering at your clinic.

Blogs

You can write blogs on different dental topics, dental procedures and treatments and educate potential patients about dental industry. Writing blog consistently help you to generate traffic to your website.

Infographic

Many of your audience prefer visual content over text, you can create infographic on various dental topics like tips for healthy teeth, top 10 dental problems etc.

Videos

You can create a video about virtual tour of your clinic, video testimonials of your patients, short videos on oral health and hygiene, record a webinar and post in various social media channels.

Social media marketing is an integral part of dental digital marketing strategy, as a dentist you can leverage social media platforms like Facebook, Instagram, Twitter, LinkedIn etc. to promote your dental practice, publishing social media posts, running social media ads, engage with potential patients.

Social media marketing for dentists offers several benefits, you can use it to build relationship with your current and potential patients. It can help you to attract potential clients by promoting a limited time offer like teeth cleaning, teeth whitening etc. You can share relevant article like how to maintain your daily dental hygiene, it will help your practice to build its reputation and trust among patients.

Here are some social media post ideas for dentist or dental practice across different social media channels-

Facebook– You can provide updates about your dental practice and services like any offer or launching a new service, you can run promotion or content and winner will get a free dental check-up, conduct Facebook live Q&A session, you can share patient success stories and testimonials etc.

Instagram-Reel is a popular feature of Instagram, you can create reel on different dental topics like 5 tips on oral hygiene, how to prevent cavity etc., share picture of before and after teeth whitening, photos of your clinic with patients.

Twitter-Live tweet of any event or conference, share informative content on dental topics which will be helpful for patients, use relevant hashtags like #teethcleaning, #dentalhygiene to draw attention etc.

Dental practices are facing tough competition, there are many dental practices at every location, and most of them are offering similar services. Acquiring new patients, retaining existing patient, and creating brand awareness at affordable costs are challenging for every dental practices. Pay-per-click or PPC ads can help you to solve these problems. Dental PPC ad is a type of online advertising model where you pay a fee each time when someone clicked on your ads. It can help you to generate more patient appointments, reduces patient acquisition cost, create a strong brand identity for your dental practice.

Here are some PPC tips for dentists which will help you to generate more leads and get a high return on your investment.

Research your Keywords

It is important to understand what keywords your potential patients are using when they are looking for a dental service. Then based on particular services you offer you can segregate them into one group. For example, if you are offering “dental implant” service then possible keywords could be “dental implant clinic near me”, “dental implant procedure”, “dental implant benefits” etc.

Create a Landing Page

Once you have completed your keyword research, next you need to create a customised landing page for respective PPC ads. A landing page is a web page people visit after clicking on your ads. Your ads copy text should align with your landing page. For example, if your ad is all about “dental implant treatment”, your landing page should highlight about your dental implant service. Your landing page should include a call to action like book an appointment, fill a lead generation form etc.

Target a Local Audience

Local targeting is important for dental practice because you want to show your ads to people in your area. This will help you to reach more qualified people who are actually looking for your service, and prevent you from wasting your ads budget on leads who are not qualified.

Measure your Results

Last but not least, you need to review and analyse your PPC ads campaign. There are many tools available in the market like Google Analytics, which will provide valuable information about performance of your ad’s campaigns, based on this insight you can improve your PPC ads strategy.

Conclusion –

Now you got an idea about different dental marketing strategies, you can do it by yourself and implement it to your practice, or if you don’t have much time or didn’t get desired results by doing it yourself you can hire us.

We are a full-service healthcare digital marketing agency providing support to dentist or dental clinic, and helping them to grow in crowded marketplace with our customised dental marketing strategies.